1 – Quantum Branding

Quantum Branding | authentic, memorable brands that sell

Archetypes in Branding: A Toolkit for Creatives and Strategists

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Contagious: Why Things Catch On

Decoded: The Science Behind Why We Buy

Design Management: Managing Design Strategy, Process and Implementation (Required Reading Range)

Designing Brand Identity: An Essential Guide for the Whole Branding Team

Do You Matter?: How Great Design Will Make People Love Your Company (paperback)

Facilitating Collaboration: Notes on Facilitation For Experienced Collaborators

How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

How Brands Grow: What Marketers Don’t Know

The Choice Factory: 25 behavioural biases that influence what we buy

The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Thinking, Fast and Slow