Books – Quantum Branding

Quantum Branding | authentic, memorable brands that sell

A Designer’s Research Manual, 2nd edition, Updated and Expanded: Succeed in design by knowing your clients and understanding what they really need

Archetypes in Branding: A Toolkit for Creatives and Strategists

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands (Essential Design Handbooks)

Contagious: Why Things Catch On

Decoded: The Science Behind Why We Buy

Design Management: Managing Design Strategy, Process and Implementation (Required Reading Range)

Designing Brand Identity: An Essential Guide for the Whole Branding Team

Do You Matter?: How Great Design Will Make People Love Your Company (paperback)

Facilitating Collaboration: Notes on Facilitation For Experienced Collaborators

Forging a Great Brand: The Brand Architecture Workshop Handbook with Worksheeets

How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

How Brands Grow: What Marketers Don’t Know

Marketing: Theory, Evidence, Practice

Orchestrating Experiences: Collaborative Design for Complexity

Spark: The Insight to Growing Brands

Advertising, Books, Business and Money, Communications, Entrepreneurship, Marketing, Marketing and Sales, New Business Enterprises, Skills, Small Business and Entrepreneurship, Subjects