A Designer’s Research Manual, 2nd edition, Updated and Expanded: Succeed in design by knowing your clients and understanding what they really need

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    Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will assist readers bear in mind what design research is and why it can be crucial, outline proven techniques and methods, and give an explanation for how you can incorporate them into any creative process.
     
    A Designer’s Research Manual used to be probably the most first books to apply research practices to the advantage of visual communication designers. This long awaited second edition follows more than a decade of active use by practitioners, design educators, and students around the globe. Comprehensively up to date, A Designer’s Research Manual second edition includes:

    • Over 25 proven research strategies and tactics
    • Added content about planning research, analyzing results, and integrating research into the design process
    • Suggestions for scaling research for any project, timeline, or budget
    • All new in-depth case studies from industry leaders, outlining strategy and impact
    • Updated images, illustrations, and visualizations
    • Quick Tips for rapid integration of research concepts into your practice

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