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Practical techniques for applying neuroscience and behaviorresearch to draw new customers

Brainfluence explains easy methods to practically applyneuroscience and behavior research to better market to consumers byunderstanding their decision patterns. This application, calledneuromarketing, studies the way the brain responds to variouscognitive and sensory marketing stimuli. Analysts use this tomeasure a consumer’s preference, what a customer reacts to, and whyconsumers be certain decisions. With quick and easy takeawaysoffered in 60 short chapters, this book comprises key strategies fortargeting consumers through in-person sales, online and print ads,and other marketing mediums.

This scientific approach to marketing has helped many well-knownbrands and companies resolve easy methods to best market their products todifferent demographics and consumer groups. Brainfluenceoffers short, easy-to-digest ideas that may be accessed in anyorder.

• Discover ways for brands and products to form emotional bondswith customers
• Includes ideas for small businesses and non-profits
• Roger Dooley is the writer and publisher ofNeuromarketing, the most well liked blog on the usage of brain andbehavior research in marketing, advertising, and sales

Brainfluence delivers the contemporary insights and research,giving you an edge in your marketing, advertising, and salesefforts.

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