Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands (Essential Design Handbooks)


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    Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and the entire quite a lot of strategies and elements involved. 

    A company’s identity encompasses excess of just its logo. Identity is the most important to establishing the public’s perception of a company, its products, and its effectiveness—and it is the designer’s job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now up to date and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design.

    Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is “On Brand?”, Brand Psychology, Building an Online Identity, Managing More than one Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable

    The new, revised edition expands every of the categories, descriptions, and selections of images, and comprises emergent themes in digital design and delivery that have developed since the book first seemed.

    Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.

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