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Spark: The Insight to Growing Brands

$9.00

Categories: Advertising, Books, Business and Money, Communications, Entrepreneurship, Marketing, Marketing and Sales, New Business Enterprises, Skills, Small Business and Entrepreneurship, Subjects
  • Description

    Product Description

    From a marketing expert with nearly three decades of around the world brand development experience working with a few of these days’s most recognizable and successful brands—including Dove, McDonald’s, and Vicks—comes a comprehensive and accessible guide to brand-building in these days’s global marketplace.

    Spark demystifies the process of building a brand in these days’s increasingly more competitive, crowded marketplace. Written by marketing expert Paddy Rangappa, who has worked with one of the most successful global brands—including Dove, McDonald’s, and Vicks—this book provides a practical framework to lend a hand readers navigate the more than a few stages of brand-building, including:

    — cultivate insight to deal with a specific business challenge
    — construct a full marketing strategy around that challenge
    — leverage a plan for revenue growth

    Filled with case-studies of how successful global brands were established from the ground up and featuring brand strategies and tips for developing successful brand campaigns with ad agencies, Spark is a helpful and practical guide for any professional committed to growing and nurturing a powerful brand.

  • Additional information

    Additional information

    Author

    Paddy Rangappa

    Binding

    Hardcover

    EAN

    9788193355220

    EANList

    9788193355220

    ISBN

    8193355229

    ItemDimensions

    921, hundredths-inches, 602, hundredths-inches, 170, hundredths-inches

    Label

    S&S India

    Languages

    English, Published, English, Original Language, English, Unknown

    Manufacturer

    S&S India

    MPN

    9788193355220

    NumberOfPages

    208

    PackageDimensions

    94, hundredths-inches, 937, hundredths-inches, 93, Hundredths Pounds, 622, hundredths-inches

    PackageQuantity

    108

    PartNumber

    9788193355220

    ProductGroup

    Book

    ProductTypeName

    ABIS_BOOK

    PublicationDate

    2018-01-30

    Publisher

    S&S India

    ReleaseDate

    2017-05-17

    Studio

    S&S India

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