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Business and Money
Marketing and Sales
Small Business and Entrepreneurship
New Business Enterprises
A Designer’s Research Manual, 2nd edition, Updated and Expanded: Succeed in design by knowing your clients and understanding what they really need
Archetypes in Branding: A Toolkit for Creatives and Strategists
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands (Essential Design Handbooks)
Contagious: Why Things Catch On
Decoded: The Science Behind Why We Buy
Design Management: Managing Design Strategy, Process and Implementation (Required Reading Range)
Designing Brand Identity: An Essential Guide for the Whole Branding Team
Do You Matter?: How Great Design Will Make People Love Your Company (paperback)
Facilitating Collaboration: Notes on Facilitation For Experienced Collaborators
Forging a Great Brand: The Brand Architecture Workshop Handbook with Worksheeets
How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
How Brands Grow: What Marketers Don’t Know
Marketing: Theory, Evidence, Practice
Orchestrating Experiences: Collaborative Design for Complexity
Spark: The Insight to Growing Brands
Advertising, Books, Business and Money, Communications, Entrepreneurship, Marketing, Marketing and Sales, New Business Enterprises, Skills, Small Business and Entrepreneurship, Subjects
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