No matter what the end goal, it always starts with research. We start at the beginning with every client, ensuring that we research a series of scientific, evidence-based metrics, ensuring the most detailed view of their brand category. From there, we're able to advise from a number of evidence-based laws, buyer behavior, strategy, and design metrics.
USPTO & Trademark Analysis • Distinctive Brand Asset Analysis • Strategy Palette Analysis • Channel Entry Points Analysis • Laws of Growth Analysis
Brand Strategy & Vision
While strategy is at the core of all our services, these offerings specifically focus on connecting people and ideas together and creating foundations for your organization's future.
Brand Positioning • Naming • Brand Architecture • Tagline
Brand Identity & Design
Your brandmark is your workhorse. We create brand identities with Distinct Brand Assets (DBA)—distinct imagery, language, and associations—that encourage customers to identify with the brand, create prevalence and foster distinctiveness. This helps your products sell and your brand to grow.
Brandmark • Brand Identity • Product Lines • Visual Systems • Iconography • Photography • Color Palettes •Typography
Brand Experiences & Touchpoints
Brand touchpoints are the strategic cultivation of strategy and the application of brand identity across all of the possible mediums that encompass all the user experiences possible inside and outside of an organization. These experiences work together in harmony to engage, reinforce, and propel the brand 24-7.
Packaging • Web • Mobile • Print • Retail • Packaging • Environment + Retail • Wayfinding + Signage • Vehicle / Fleet • Ephemera
Brand Consultation & Alignment
The process continues with managing brand identity assets after any launch. It requires enlightened leadership and a long-term commitment to doing everything possible to build the brand. Implementation, management, and direction of a brand is an everyday responsibility within every level of an organization, from the top down.
Brand Rollout • Brand Guidelines • Organization Ideation • Brand Management Metrics • Team Workshops • In-House Design Team Trainings • One-on-One Consultancy • Brand Management