Hybrid Learning Environment
6-Week Live Pro Trainings and Online
Access to All Recorded Sessions.
Proprietary Tools
Proven BrandScience™ tools
worth over $60k+ in value
On-Demand Support
On-demand calls, weekly office hours group, and private messaging to ensure you're never stuck.
Small Cohort Size
Limited cohort size ensure maximum
interaction and personalized support.
You know that branding is important for growth and success.
But you don't have time to waste on fads,
unproven theories or the latest industry fluff.
What you really need is a trusted partner who can explain
how branding and marketing really works so you take your brand to the next level.
What you need is BrandScience™.
Discover Brandpreneur™ Foundations.
That's why we created the Brandpreneur Foundations Course.
At Quantum®, our mission is to help build brands using the powerful proven science of how people think, make memories, and how brands grow in the marketplace. We're an evidence-based branding agency specializing in BrandScience™.
Comprised of over 13+ sciences, BrandScience™ is the group of evidence-based tools that we use everyday with Fortune 500 brands to help them grow and scale. We've shared it with over 150+ major brands in 65+ categories and counting—and it works in every category.
AND NOW that same BrandScience is available to you—the dedicated brand leader—through our the Brandpreneur™ program.
Brandpreneur Foundations is the game-changing, foundational BrandScience course you need to know for brand growth—regardless of where your brand is at—helping you ensure you know the right stops make your brand grow in an ever-changing, competitive, post-pandemic marketplace.
Your Brand's Strategy Isn't Iron-Clad
if it's Not Backed by Science.
In this 6-week hybrid course, you learn the foundational elements needed to effectively grow your brand. You'll clearly identify the power of your brand's core tenets using the same tools we use to train Fortune 500 brands around the world in over 65+ categories.
Brandpreneur Foundations is built with three components in-mind:
Brandpreneur Foundations™ is a live-training cohort for built for the purpose-driven brand leader, like yourself. Together with your cohort, you'll take your brand to the next level.
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Demystify Branding, Learn Real BrandScience™.
Take the guesswork out of building your brand. BrandScience debunk the industry myths and each equips you with the evidence-based principles to shift the trajectory of your growth immediately.
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Get Access to Industry-Leading Proprietary BrandScience Tools
Each week you'll access the world-class, industry-leading proprietary tools used by Fortune 500 brands in our very own workshops across the globe.
You'll learn how to identify your brand's current assets with our Brand Science Checklist™, visualize the tenets of your brand with the BrandMap™, and evaluate your brand's current age, stage, and growth with the Brand Authority Pyramid™.
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Develop an Iron-Clad BrandPlan™
You'll walk away with your brand's most powerful asset, the BrandPlan™—a living, constantly guiding document that synthesizes all your learning into a visual diagram, guiding your brands growth every quarter and beyond.
Who is this for?
BRAND LEADERS.
This is for senior leaders of brands only—for individuals who work with the brand directly as an owner or are a direct leader of the brand.
Need an example? Sure. This includes CMO/CEOs, Entrepreneurs, Coaches/Consultants, Authors, or a top-level Senior Marketing personnel.
This is either your dream or you're in charge of making it happen.
THIS IS NOT FOR…
Anyone who works at an agency or is a marketing professional with multiple clients, is a freelancer, or is wanting to learn BrandScience™ in a client scenario.
In fact, we have a separate program in the wings waiting for you. Reach out to us here
What Does it Look Like?
Here's What You Can Expect.
Each week follows a similar format, ensuring you're able to
synthesize and process in both group and individual modalities.
Each week starts with a Live training and introduction to a powerful BrandScience principle, ending with the week's personalized brand tool.
Group messaging is available for maximum learning, proving valuable feedback to others.
Join the Office Hours at the end of the week to review your progress and week's Brand Tool.
Your Brand's Foundational Strategy Built in 6 Weeks:
with Live, Interactive Sessions led by a Senior BrandScientist.™
Each Brandpreneur™ Foundations Session includes a live training on a BrandScience principle, a proprietary assessment tool, discussion, and a forum for feedback and review. Sessions are led by Stæven Frey, MFA, one of the foremost leaders in BrandScience.
Week 1: BrandScience 101
You'll get a high-level crash course on how BrandScience™ really work, with a look at the importance of ideas, how the brain works in relation to your brand, how we create and store memories, how some memories are distinct than others, and how we categorize them all together.
Sciences: Semiotics, System 1/System 2 Thinking, Neural Plasticity, Nodes + Neural Pathways
Tool: Energized Brand Vision Generator™
Week 2: Your Big, Energized Brand Idea
We'll discuss your Big Idea, your "Big Why," and discuss how all those ideas all fit together in a brand. We'll chart out your Why, What, and How together in a way that helps you understand how you can succeed, regardless of your brand's succeed.
Sciences: Cognitive Psychology, Interpretive Lenses
Tool: Energized Brand Nucleus™
Week 3: Category, Design Congruency, and Core Offers.
You know you're a leader already, but your industry may not yet. Together, we'll cover the concept of category norms, how ideas are rooted in previously established categories and norms, and how to maximize your own offer so you can be firmly established in them for success.
Sciences: Design Congruency, Category Congruency (Quantitative Market Research)
Tools: Design Congruency Tool™, Energized Offer Generator™
Week 4: Distinctive Brand Assets
Once we have a foundational understanding of how marketing, branding, and categories works, we'll discuss the single most aspect of your brand's investment: Distinctive Brand Assets. We'll show you how to assess, build, and measure brand success using the DBA Palette.
Sciences: Semiotics, System 1/System 2 Thinking, Neural Plasticity, Nodes + Neural Pathways, Sequence of Cognition, Cognitive Psychology, Synaptic Plasticity/Encoding
Tool: BrandScience Checklist™
Week 5: Brand Authority Pyramid™
It's hard not knowing what to do next. That's why there's the Brand Authority Pyramid. We'll explore the four basic areas of business and how to measure what activities you need to focus to grow each area of your business at the same age and stage you're in. This tool alone is priceless, and will shift everything for your brand.
Sciences: Organizational Structure/Design, Quantifiable Scaling
Tool: Brand Authority Pyramid™
Week 6: Brand Plan™
This is what it all comes down to—you've clarified your Big Why, What, and How—understand the landscape, and how to clearly articulate who you are, what you do, and why it matters. With your BrandPlan, you take everything you've learned, and craft actionable steps to move forward, based on the Brand Authority Pyramid. Now, each quarter, your brand can concisely plan and grow.
Sciences: Organizational Structure/Design, Quantifiable Scaling
Tool: BrandPlan™
Cohorts in the Brandpreneur™ Program walk away with Three Key Deliverables, they are:
The BrandScience Checklist™
Your brand walks through our proprietary BrandScience audit, which we call the BrandScience Checklist. Together, you'll make sure that every area of your brand's foundational elements are looked at:
• Distinctive Brand Assets™– You'll ensure you know how many you have to start, how many more you need to create, which ones to possible test and investigate.
• BrandScience Core Offer™– We'll look at your brand's core offer, and put it through a review of mapping it out so it's clearly understood and easy to be sold and communicated.
• Brand Authority Pyramid™– Your brand will go through our Brand Authority Pyramid Process, capturing a snapshot of where you are in relation to Brand, Operations, Customer Experience/Delivery, and Support—so you can effectively evaluate and plan.
The BrandMap™
After understanding clearly the way your brand exists in your category, you'll be able to map out the verbal tenets you'll use to craft your brand's existence. This foundation document becomes the central document you'll use to describe you are, what you do, an why it matters, as well as create future offers, build culture, attract top talent and articulate your brand day-in and day-out. The BrandMap™ articulates:
• Your Vision • Your Core Purpose • Your Distinct Attributes • Your Driving Force • Your Target Audience • Your Value Proposition • Your Key Stakeholders • Your Key Competitors • Your Key Competitive Advantages • Your Onliness Statement — all through the lens of BrandScience™
The BrandPlan™
Now that you know the foundational pieces of your brand, you'll need a plan to move forward. With the BrandPlan™, you'll have an actionable plan for the next 90 days to move your brand further, and build the right foundations for the age, stage, and level of your brand, from inception to scale.
But wait, there's more—we're not done yet
Additionally, participants in the cohort also walk away with the following:
Iron-Clad Brand Platform
Clearly distinguish yourself from your competitors with the newfound knowledge of how to develop an iron-clad brand platform.
Like-Minded Community
Participate and become a valued member in a thriving community of exceptional brand leaders, having built incredible relationships personally and professionally.
Proprietary Tools
- You'll now have access to a library of proprietary tools, reading, and resources from the BrandScience Library, which you use as you build your brand.
Distinctive Brand Assets
You'll have now identified your Distinctive Brand Assets—your most important investments—and which ones to bolster/work on.
Understanding of BrandScience
- A foundational understanding of BrandScience and the strategies, laws, biases, and factors that influence and govern it.
Support and Feedback
One-on-one and community-based feedback, and during Office Hours and support calls. Additional WhatsApp community discussion throughout the week.
Brand Authority Framework
- Learn how to grow and scale and your business' future using the Brand Authority Framework™.
Major Mindset Shift
- A renewed sense of self, direction, and future, complete with a mindset shift on how you experience you, your brand, and others around you.
Passion + Clarity
- A renewed passion, purpose, and clarity for yourself, your team, and your brand’s future.
Safe, Supportive Environment
- Valuable Discussion and Feedback from your peers in a constructive, safe environment.
Fortune-500 Level Services
- Exclusive Access to future Design, Strategy, Coaching/Workshop, and Fractional CSO services from Quantum Branding.
Access to Continued Learning
- Future Access to the Brandpreneur Events, Workshops, and Online Community.
Meet your Teacher and Guide
Stæven Frey, MFA
Founder, Chief Brand Scientist
Hello future Brandpreneur! I'm Stæven, and I want to invite you to join the next cohort, and can't wait to have you.
In addition to being a Brand Scientist, I'm also a design educator, and have been teaching in classrooms and workshops the past 20 years. That means you'll not only get great BrandScience, you'll also be getting a learning experience based on the best course design and learning modalities possible.
Over the six weeks together, it's my life's joy to help you discover, learn, and implement the foundational elements of what makes a successful brand—so you can then go achieve it.
Everyday at Quantum®, I help passionate individuals create their brands that fully embody and express who they are, what they feel meant to do, and communicate why this matters to the world in the most effective way possible—with branding that's backed my the power of science!
Driven by curiosity and wonder, I love exploring the world around me, helping illuminate these sciences in a simple, yet powerful way, so you can stop wasting time, wasting money, and get connected into the flow that comes from doing what you feel made to do.
Throughout our time together, you'll be able to listen, interact, and ask questions during our sessions, chime-in with your own experience, and even help others in their journey by giving valuable feedback to others in a small cohort of passionate brand leaders. It's one of the ways you give to receive, and get powerful insight.
Outside of our training, I'll be right there via direct message or one-on-one troubleshooting calls, ensuring that everyone is moving forward, together. By the end of our journey, you'll be equipped with powerful tools and and understanding of the basics of BrandScience—more than 1% than all other marketers—so you can truly build and grow your brand effectively.
Best,
Stæven Frey, MFA
Founder, Chief Brand Scientist,
Quantum® + Brandpreneur™
Trusted and used by over 150+ Brands and Fortune 500 Companies in over 65+ Categories
Hear What Members of the Cohort Are Saying
about their takeaways and growth as a result of joining Brandpreneur.
I needed more clarity for my brand, how to pitch, who I was pitching to, and how to share the right way. It's been so enriching to find BrandScience and that there's a science of how I can grow my brand's future.
Barry McCalister, Sycamore Creek Productions
I wanted to know what was next. I had a brand, and I had an audience… Now, I feel empowered, I got my voice back, and my vision back of how to move forward with BrandScience.
Joany Mouton, Shadowmatch
I never knew there was a science to how branding works…and now that I do, I'm forever grateful. I realize there's a method to the madness, and now I can go out and be successful with the right tools.
Laura H. McAlister, Maxwell Leadership
Every day I work with C-Suite leaders on their brand, and their leadership—their mission, vision, and values, but never really my own. The Brandpreneur Program gave me insights into my business's "why and how," and the right things finally clicked into place. If you're on the fence, take the leap. You won't regret it. Don't let what you don't know keep you from moving forward. Brandpreneur does just that. And more.
Danny Pippin, Danny Pippin Consulting
It’s time to change how we do marketing from unproven theories to evidence-based science.
Frequently Asked Questions
You've got questions? We've got answers. Be sure to scroll through the topics below covering everything from mindset, finances, time frame, structure, and goals.
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When is the next cohort?
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How "BIG" does my brand have to be to participate?
Financially, you need to be capable of investing in yourself and your brand, first and foremost. BrandScience works for all brands, from $1.00 to $1B.While we specialize in growth brands doing $5-25M and find that a brand with a minimum spend on a marketing budget of $150K a year, this program is prices for everyone, from individuals making six to seven figures or brand leaders who are just getting started.If you're ready to invest in yourself and your brand, this is built for YOU. -
How many participants are in each cohort?
Average group size 10-12 participants.
Sometimes, groups are smaller, or we’ll make an exception to this if we don’t plan on launching another cohort that quarter.
Total group size will never exceed 15. We’ll simply launch another cohort next quarter and you can expect to be on the wait-list.
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Who is this for?
If you’re passionate about your brand’s future, have a growth mindset, are committed to leveling up your A-game, and success is a priority, this may be for you. If you:
- Often feel lucky, passionate, and driven
- Love learning and growing
- Value community and networking
- Want professional expertise and want to do things right
- Are a senior-level professional who highly values marketing and wants it done right.
- Want to outperform your competition and become a leading authority in your field.
- Want to increase your leads, close sales, and make marketing easier to deploy and track.
- Want to grow your brand based on science, not unproven theories.
—Then, this is your jam.
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What's the time investment?
Brand Professionals going through the Brandpreneur Foundations Program typically spend 3.5-6 hrs each week for 6 weeks doing the following:
- Watching the training video (1hr)
- Working on their own brand's assessment/weekly too
- Joining the WhatsApp Weekly Discussion
- Participating in the Office Hours Review
- Scheduling Troubleshooting Calls with Stæven
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What's the financial investment?
Brandpreneur's commitment to empowering purpose-driven brand leaders means we make our training accessible to almost everyone.
We share our pricing with qualified individuals who are committed to growth and success, ensuring our training is evaluated on its value and merits, not dollars and cents. We're not like the big pay-to-play research institutes abroad, we care about brands of every size succeeding.
Pricing is important, and share all this information on our Launch Call, with our founder, Stæven.
If you have any questions about pricing, payments, or any other topics, reserve your spot for the cohort and schedule your Launch Call and we'll walk through everything together.
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Who is Stæven / Quantum Branding?
Stæven is the founder and Chief Brand Scientist at Quantum Branding. He is a senior brand strategist, designer, keynote speaker, and educator with 15+ years of experience guiding Fortune 500 Brands using BrandScience.
For more information, check the about page or his speaking page.
Space is Limited
for the September Cohort.
Reserve Your Spot in the Cohort Today
If you’re interested in attending the Brandpreneur Foundations Program, the first step is to reserve your spot. It doesn’t cost any money and carries no obligation—it just saves your spot in line.
Once you reserve your spot, we’ll schedule a 15-minute Launch Call. This is a quick chat with a member of our team to help us get to know each other.
It’s informal, quick, and an opportunity for you to ask your own questions. If we agree this experience is right for you, then we’ll move forward with registration details.
RESERVE MY SPOTStill on the Fence? Book a Call.
There's no obligation to join. Let's chat about where your brand to go and if Brandpreneur Foundations is right for you.
