For me to use the term “branding industry” often feels odd, even though I work within it. The entry point for agencies and designers is low, and the speed at which consultants and authors have dominated the content space is enormous. But unlike its younger sibling social media, branding has lacked the polish of evidence-based metrics and science to back it up. Until now…
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About The Author: Stæven
Branding nerd and design researcher. Founder + Principal at Quantum Branding. Loves oranges, scooters, white mochas, coke zeros + cats. Hates condiments and folding laundry.
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