BrandScience™ with Joseph Jaffe

Warning: Smart person in the room. It's time to dive into WEIRD SCIENCE or at least the Science behind Branding done right.

Oh and the craziest "coincidence" that has to be seen to be believed.

My show notes:

18m - Lego as Data (visual) - Stanford

20m - It's all about being actionable

22m - Distinctive memory structures and Semiotics

28m - A pyramid has 4 sides (4D)

29m - Definition of marketing...all about doing business with me

30m - Mental availability

31m - System 1 versus 2 - as opposed to left verus right brain rubric

34m - NAG (Notice, Attract, Get)

39m - Art of Painiting on Rocks

46m - Color and Context (Sweater)

47m - Certainty is the enemy of curiosity

49m - Green and Growing versus Red and rotten (Jackie Robinson Analogy - racism and baseball)

52m - Story reframe

53m - Hormel Green leaf

55m - Brand Science

59m - 7 Senses (shape, word, color, story, character, sound, music)

Quote: "It is the tension between creativity and skepticism that has produced the stunning and unexpected findings of science." - Carl Sagan