Frequently Asked Questions.

You've got questions? We've got answers. Be sure to scroll through the topics below covering everything from mindset, finances, time frame, structure, and goals.

Why haven’t I heard about BrandScience before?

We know what you’re thinking: “Where’s BrandScience been this whole time, and why am I just now hearing about it?” 

Academics and practitioners have been using marketing science since 1961. Today, Fortune 500 brands access marketing science from firms and institutes offering million-dollar, pay-to-play programs, which provide research and access to marketing scientists to help their brand. 

This needs to change. 

Since 2004, Stæven has committed his career to the advancement and study of branding. After working with over 150 brands in 65+ sectors, it’s clear—everyone should know about, understand, and use BrandScience™.

While other folks focus on marketing science, his passion and focus for the subset of sciences that influence branding specifically is what has made him one of the most well-respected, industry-leading thinkers today.

Who is this for?

Brandpreneur is designed for purpose-driven individuals who are passionate about their work, their brand, and their future—such as CEO’s, Senior Brand Leaders (CMO, CSO’s, Sr. Marketing Leadership), Senior-Level Consultants/Coaches, and Entrepreneurs.

How many participants are there?

We limit the group size to 12 participants. Sometimes, we’ll make an exception to this if we don’t plan on launching another cohort that quarter. Total group size will never exceed 15. We’ll simply launch another cohort next quarter and you can expect to be on the wait-list.

Who else will be in attendance?

Our program also features BrandScience-Certified Mentors. We want to provide support with trusted mentors throughout the process, so when expertise is needed outside of our scope of services (brand design, brand strategy, workshop, coaching, and Fractional CSO), you know who you can turn to who ALSO knows and understands BrandScience.

What if my competitor is in the cohort?

We believe there is abundance for everyone. If you have a concern over potential conflicts from other industry/personnel, feel free to share. Most cohorts LOVE knowing someone else is passionate about their industry too, and wind up finding ways to collaborate. 

We always give priority to the first participant who has paid for a spot, and you can wait until the next one. 

Are you creating false scarcity by saying the word wait-list?

Nope. That’s not our intention. We 100% will not launch cohorts larger than 15 people to ensure that the most intimate cohort environment is possible, ensuring the best fit with the right people. 

Who is Quantum Branding?

In a cluttered and noisy world, Quantum Branding helps brands become authentic and memorable using brand science. Stæven is the “adorkable” Founder and Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of BrandScience™ —the core of what fuels a successful brand’s growth, sales, and marketing.

He’s helped over 150+ major brands in 65+ categories, putting over 500 skus in 10 major retailers, working on launching private label brands and strategy. He’s helped Mars Petcare save millions in packaging and redesign by educating their team on BrandScience. Launched 

His playful, light-hearted and articulate insights make it easy to understand the science of branding—the most important aspect of every brand’s existence.

He’s passionate about helping growing, purpose-driven brands get to the next level, disrupt their market, and leverage the power of BrandScience to become the industry authority they’re meant and made to be.

Clients work with Stæven in (3) three ways: Design and Strategy, Coaching and Workshops, as well joining their brand in a fractional Chief Strategy Officer role.

He loves anything orange, cats, plants, pottery, Coke Zero and white mochas; he hates mean girls (not the movie), condiments, and an empty coffee cup. He’s never met a stranger, no matter where he goes. He lives in Nashville.

How "Big" does my brand need to be to participate?

Financially, you need to be capable of investing in yourself and your brand, first and foremost.

We specialize in growth brands doing $5-25M and find that a brand with a minimum spend on marketing budget of $150K a year, or individuals making six-figures are best-suited to invest.

How do I know if I’m a good fit for this?

If you’re passionate about your brand’s future, have a growth mindset, are committed to leveling-up your A-game, and success is a priority, this may be for you. If you:

• • Often feel lucky, passionate, and driven
• • Love learning and growing
• • Value community and networking
• • Want professional expertise and want to do things right
• • Are a senior-level professional who highly values marketing and wants it done right.
• • Want to outperform your competition and become a leading authority in your field.
• • Want to increase your leads, close more sales, and make marketing easier to deploy and track.
• • Want to grow your brand based on science, not unproven theory.

—Then, this is your jam.

Who isn’t this a good fit for?

This is not a good fit if you:
• Your Brand is is not making income profitably
• Have a do-it-all-yourself mentality
• Are a lone-wolf, only work alone, or unwilling to hire experts
• Are easily made uncomfortable, don’t like growing or learning
• Tend to be complacent, willing to try the same things over and over
• Continue to listen to “marketing experts” with no scientific knowledge or basis for their claims.
• Don’t mind wasting time, money, and resources on marketing that doesn’t work.
• Willing to take the longer path to success.
• Are content doing things the wrong way and not being told.

How is this different from other programs?

While other programs follow an art or humanities-based approach built purely on unproven, speculative theory, Brandpreneur focuses on an evidence-based approach that delivers proven, fact-based strategy and structure to help you get to your brand’s successful future, faster.

Why did you create this program?

We know that you want to increase leads, make marketing easier, deploy successful campaigns, and drive conversion metrics which lead to growth. 

But the traditional path to get there is not only broken, it’s also completely false.

There isn’t a magical formula, process, or formula out there to help you grow your brand successfully. While it feels like creating more leads should lead to sales to profits to investing in your company to grow, its not that simple. 

Every brand’s business component has its own variables, every industry its category rules, and even sub-niches.

We got tired of helping soulless, billion-dollar Fortune 500 brands achieve millions of dollars more, disconnected from their passion, and unrooted from the joy of why they exist. We no longer wanted to engage in bureaucratic meetings that suck, boring zoom calls that don’t inspire, and repeating the same process over and over each time to our clients. 

So we created a program that flips everything about a typical agency discovery process on its head, restoring passion, creating mindset shifts, and channeling the curiosity and wonder that drives many of us to start our own brands and initiatives. 

Coupled with the powerful dynamics of community, Brand Science, and learning together at the same time, grouping purpose-driven leaders together through the same initiative seemed like a no-brainer. 

We created this program to help more people, faster, and with the right tools they didn’t know they needed.

We created this program to share with more people the power of BrandScience and how to do it for themselves. 

We created this to do the life-giving work of what we felt put on this earth to do. 

We created this program to help you create the powerful future you want to see. 

Isn’t Ten Weeks a long time?

As scientists, we understand that time is relative to the fixed point you’re at, where you’re attempting to go, and what you’re attempting to accomplish. 

With that said, we’re confident that this program is asking the right questions, addressing the right areas of your business, and identifying the sound, evidence-based view of your business—which in turn, will get you to where you want faster.

Having an iron-clad BrandPlan™ in your hand and knowing what’s next for your business is the best ROI for your business possible for any marketing or growth initiative. No other program around does this.