Your Brand's Success is At-Risk.
What are you going to do about it?
More than ever, in a post-pandemic marketplace, ensuring your brand's success is your #1 priority. Brands waiting to return to the old ways are doomed in their tracks.
When it comes down to it, you need something iron-clad to ensure your results.
How will you accomplish your biggest goals? Maybe you're a:
A CEO, CMO, C-SUITE
In charge of building a brand that you want to become an industry-leading name.
responsible for your brand’s experience and growth, and need to track your brand's success daily.
who needs to imagine a future with the right brand tools that create long-term growth to get to the next level.
Discover the game-changing secrets of BrandScience™ and share your remarkable brand with the world.
Get the same tools used by Fortune 500 Brands.
Great marketing, campaigns, social media, and every modern tool out there can't guarantee you the results you want if it's missing the most important component—the actual SCIENCE OF HOW BRANDS GROW
Discover the game-changing secret of BrandScience™ and share your remarkable brand with the world.
Not Driven by Latest Fluff,
Driven by science. BrandScience™.
Unlike other courses and marketing gurus, Brandpreneur™ isn't based on fads, theories, or the latest thing the cool kids are talking about on the back of the bus.
Instead, Brandpreneur a revolutionary 10-week intensive workshop and retreat where you’ll learn the evidence-based strategies and tools used by Fortune 500 companies to create world-leading brands—and you’ll apply them to your own brand.
Over 10 weeks we’ll dive into:
• your brand and its purpose — and how to effectively deploy your brand’s mission,
• an empirical view of customer avatars and sales
• the scientific way marketing really works
• how branding is the magical core that powers your sales and marketing efforts
• how to effectively structure and scale your brand’s operations, and
• how to create brand experiences that drive success.
You’ll learn from Stæven Frey, MFA, Founder and Senior Brand Scientist at Quantum Branding, and a leading expert on branding.
Brandpreneur is unlike any other program, course, or marketing or agency initiative out there. Marketing leaders who have worked with Staeven on the Brandpreneur™ process have called it the most thorough, applicable, and transformational approach to branding and marketing they’ve encountered.
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Instead, Brandprenuer is taking your business, your brand, and your vision, and filtering it through BrandScience—showing you the models, tools, biases, and KPI’s a truly effective, Fortune 500-level brands operate on.
During the experience, you’ll have the opportunity to learn directly from Stæven and our extraordinary senior-level team of mentors who all will be working together—for you.
You’ll learn the Brand Authority Pyramid™–a diagnosis and metrics tool which you’ll take with you through the rest of your brand’s journey, building future goals, and building your brand in the right steps to ensure you’re going in the right direction.
You’ll break through the barriers to success that are holding you back, identify proven methods to propel growth, and build scalable systems with KPI’s based on BrandScience.
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How is it structured?
The Brandpreneur Program is 10-Weeks and consists of three sections:
Brand Science Foundations • Brandpreneur Bootcamp • Growth Strategies
The program consists of 10 weeks of community calls online, and an in-person workshop, meals during even hours, and all ground activities (on/off-site) are covered during the time of the event. Travel and housing are not included at this time.
6 Weeks of community calls and learning, helping prepare you to create your BrandPlan™.
In-Person Brandpreneur Workshop
A four-day, three-night workshop geared towards building your brand's future plan.
Discuss low-risk growth strategy, create planning and accountability, and discuss consumer biases and other factors affecting success.
Brand Science Foundations
For the first six (6) we’ll meet virtually in a community call, we’ll discuss traditional business concepts, then introduce the evidence-based, brand science perspective on it.
You’ll be introduced to a workshop assignment, which we’ll start together so we can ensure everyone understands. Then you’ll continue on your own throughout the week.
Additional reading will be provided (selected pages, chapters, or articles) each week that complement our learning, to ensure we’re working on ourselves, not just our business. You’ll chime in on conversations on WhatsApp with other cohorts.
We’ll finish the week off with everyone presenting (think Show and Tell) about their business during Office Hours. There we’ll ensure you have a solid grasp of the content, self-assessment, and discuss where your business is at while you share your homework.
6 community calls (weekly, 1-hr) • Content introduction + workshop time (in-call)JOIN THE WAITLIST
Reading assignment (On your own) • Community Conversation (WhatsApp)
Office Hours (1hr)
You’ll mark your calendars ahead of time and join your other cohorts in this 4-day, 3 night workshop at a boutique hotel in Nashville.
Arrive by 4pm at the hotel in Nashville. You’ll get settled, find some swag in your room, and join us for socialization and charcuterie. We’ll start our evening with your fellow cohorts over mocktails and appetizers. We’ll transition into a light dinner and then dive directly into our purpose—the evidence-based path to build your brand’s future.
For the rest of the evening we discuss our future, where it is, where we want it to go, and set intentions for the future, painting a vivid portrait of where you want it to be, suspending the “HOW,” the planning, and the need for control. Most cohorts say this is a liberating experience, being able to dream without boundaries.
DAY ONE: YOUR CORE
After a healthy, delicious breakfast created by our chef, we meet as a group and start working on the components of your business—taking all the foundations we learned in the first six weeks, and integrating them. We’ll discuss the barriers, blocks, and gaps you have and move into creating the truest motivations of success for your future. We’ll discuss mission, vision, people, and skills in our sessions and start planning in our playbook.
You’ll learn to mentally separate truth from fact, tap your intuition, and rekindle your brand's spark—Cohorts said they felt like they were “burying their old business, their old thinking, and moving into new possibilities”, and found that was fresh and exciting.
DAY TWO: YOUR CORE OFFER
We meet up to start the morning with a movement activity that helps us stay nimble, refresh our intuition, and tap into our cores. We’ll take our learning from Day One and carry it into our future, discussing your core offering, who you really serve, and the experiences we create. We’ll shift from mission to crafting your core offer, redesigning your most fulfilling offerings so you can hit the ground running into profit when you return. We’ll design your ultimate customer journey/experience timeline, and start truly visualizing your brand’s new future.
DAY THREE: YOUR BRAND STRATEGY
We’ll continue our daily morning ritual of breakfast, mind-and-body activities and integrate our experiences with Day 1 and 2. We’ll start crafting the world of your brand and build your platform, ensuring you’re working on the right pieces. You’ll understand how your brand platform is truly built, and how to implement it all-across your organization, from marketing to sales.
We’ll take brand strategy and make it tangible. Your day-to-day operations will be clear; your time will be focused, and your team will have clear direction. As a result, you’ll have a clear path on what to work on, and will start imagining how you get there. You finally have all the pieces in-place and start putting together your BrandPlan. Together with the knowledge built-on from our community calls and Bootcamp sessions, you’ll craft your path for the future.
DAY FOUR: YOUR BRANDPLAN
Not only will we create a space for you to show up as your best self and get feedback from others, but we’ll also have time for each cohort to hear from the insight of others as a trusted counsel as we implement what we’ve learned.
As a Brandpreneur, you’ll practice pitching your brand and sharing your vision for the future with your fellow cohort members, getting valuable feedback on how they showed up for themselves, their brand, and for each other. We’ll spend some time integrating and processing, and give final presentations to the group.
We’ll spend the final moments of the morning integrating what we’ve learned, documenting our journey, and continue to look ahead. We’ll revisit our initial dreams we painted together and solidify your brand's path with accountability and implementation.
3 Night / 4 Days workshop at a Boutique Hotel Location in Nashville • Welcome Session/ Mocktails + Charcuterie • Workshop Sessions Covering: Mission, Vision, People, Brand; Marketing, Sales, + Operations.• Additional Group Activities (off-site) • Complete with Chef/Prepared meals on-site (catered to food allergies or sensitivities). • Coffee, Tea, Snacks and Refreshments. • Brandpreneur Playbook • Sunday Breakfast • Group BrandPlan Presentations. Travel and Board not included.SCHEDULE A CALL WITH STÆVEN
Once you return home, we’ll kick things off the following week discussing evidence-based, low-risk growth strategies to help get you on-track for success.
We’ll discuss psychological, consumer, and cognitive biases which may arise, so you can address them ahead of time.
You'll learn how to create a successful campaign/brand initiative and perfect the right one for you.
Our calls finish with learning how to plan quarterly using the Brand Authority Pyramid and integrating your BrandPlan™ so you can take BrandScience™ back home to your brand and your team.
We'll discuss: Consumer Biases (biases in judgment, choice assortments, prosocial behavior, financial decision making, branding, intertemporal choice, morality and consumption, and metacognition) • Brand Authority Planner™ • Office Hours • Final Strategy Call
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Frequently Asked Questions.
You've got questions? We've got answers. Be sure to scroll through the topics below covering everything from mindset, finances, time frame, structure, and goals.
Why haven’t I heard about BrandScience before?
We know what you’re thinking: “Where’s BrandScience been this whole time, and why am I just now hearing about it?”
Academics and practitioners have been using marketing science since 1961. Today, Fortune 500 brands access marketing science from firms and institutes offering million-dollar, pay-to-play programs, which provide research and access to marketing scientists to help their brand.
This needs to change.
Since 2004, Stæven has committed his career to the advancement and study of branding. After working with over 150 brands in 65+ sectors, it’s clear—everyone should know about, understand, and use BrandScience™.
While other folks focus on marketing science, his passion and focus for the subset of sciences that influence branding specifically is what has made him one of the most well-respected, industry-leading thinkers today.
Who is this for?
Brandpreneur is designed for purpose-driven individuals who are passionate about their work, their brand, and their future—such as CEO’s, Senior Brand Leaders (CMO, CSO’s, Sr. Marketing Leadership), Senior-Level Consultants/Coaches, and Entrepreneurs.
How many participants are there?
We limit the group size to 12 participants. Sometimes, we’ll make an exception to this if we don’t plan on launching another cohort that quarter. Total group size will never exceed 15. We’ll simply launch another cohort next quarter and you can expect to be on the wait-list.
Who else will be in attendance?
Our program also features BrandScience-Certified Mentors. We want to provide support with trusted mentors throughout the process, so when expertise is needed outside of our scope of services (brand design, brand strategy, workshop, coaching, and Fractional CSO), you know who you can turn to who ALSO knows and understands BrandScience.
What if my competitor is in the cohort?
We believe there is abundance for everyone. If you have a concern over potential conflicts from other industry/personnel, feel free to share. Most cohorts LOVE knowing someone else is passionate about their industry too, and wind up finding ways to collaborate.
We always give priority to the first participant who has paid for a spot, and you can wait until the next one.
Are you creating false scarcity by saying the word wait-list?
Nope. That’s not our intention. We 100% will not launch cohorts larger than 15 people to ensure that the most intimate cohort environment is possible, ensuring the best fit with the right people.
Who is Quantum Branding?
In a cluttered and noisy world, Quantum Branding helps brands become authentic and memorable using brand science. Stæven is the “adorkable” Founder and Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of BrandScience™ —the core of what fuels a successful brand’s growth, sales, and marketing.
He’s helped over 150+ major brands in 65+ categories, putting over 500 skus in 10 major retailers, working on launching private label brands and strategy. He’s helped Mars Petcare save millions in packaging and redesign by educating their team on BrandScience. Launched
His playful, light-hearted and articulate insights make it easy to understand the science of branding—the most important aspect of every brand’s existence.
He’s passionate about helping growing, purpose-driven brands get to the next level, disrupt their market, and leverage the power of BrandScience to become the industry authority they’re meant and made to be.
Clients work with Stæven in (3) three ways: Design and Strategy, Coaching and Workshops, as well joining their brand in a fractional Chief Strategy Officer role.
He loves anything orange, cats, plants, pottery, Coke Zero and white mochas; he hates mean girls (not the movie), condiments, and an empty coffee cup. He’s never met a stranger, no matter where he goes. He lives in Nashville.
How "Big" does my brand need to be to participate?
Financially, you need to be capable of investing in yourself and your brand, first and foremost.
We specialize in growth brands doing $5-25M and find that a brand with a minimum spend on marketing budget of $150K a year, or individuals making six-figures are best-suited to invest.
Who isn’t this a good fit for?
This is not a good fit if you:
• Your Brand is is not making income profitably
• Have a do-it-all-yourself mentality
• Are a lone-wolf, only work alone, or unwilling to hire experts
• Are easily made uncomfortable, don’t like growing or learning
• Tend to be complacent, willing to try the same things over and over
• Continue to listen to “marketing experts” with no scientific knowledge or basis for their claims.
• Don’t mind wasting time, money, and resources on marketing that doesn’t work.
• Willing to take the longer path to success.
• Are content doing things the wrong way and not being told.
How do I know if I’m a good fit for this?
If you’re passionate about your brand’s future, have a growth mindset, are committed to leveling-up your A-game, and success is a priority, this may be for you. If you:
- • Often feel lucky, passionate, and driven
- • Love learning and growing
- • Value community and networking
- • Want professional expertise and want to do things right
- • Are a senior-level professional who highly values marketing and wants it done right.
- • Want to outperform your competition and become a leading authority in your field.
- • Want to increase your leads, close more sales, and make marketing easier to deploy and track.
- • Want to grow your brand based on science, not unproven theory.
—Then, this is your jam.
How is this different from other programs?
While other programs follow an art or humanities-based approach built purely on unproven, speculative theory, Brandpreneur focuses on an evidence-based approach that delivers proven, fact-based strategy and structure to help you get to your brand’s successful future, faster.
Why did you create this program?
We know that you want to increase leads, make marketing easier, deploy successful campaigns, and drive conversion metrics which lead to growth.
But the traditional path to get there is not only broken, it’s also completely false.
There isn’t a magical formula, process, or formula out there to help you grow your brand successfully. While it feels like creating more leads should lead to sales to profits to investing in your company to grow, its not that simple.
Every brand’s business component has its own variables, every industry its category rules, and even sub-niches.
We got tired of helping soulless, billion-dollar Fortune 500 brands achieve millions of dollars more, disconnected from their passion, and unrooted from the joy of why they exist. We no longer wanted to engage in bureaucratic meetings that suck, boring zoom calls that don’t inspire, and repeating the same process over and over each time to our clients.
So we created a program that flips everything about a typical agency discovery process on its head, restoring passion, creating mindset shifts, and channeling the curiosity and wonder that drives many of us to start our own brands and initiatives.
Coupled with the powerful dynamics of community, Brand Science, and learning together at the same time, grouping purpose-driven leaders together through the same initiative seemed like a no-brainer.
We created this program to help more people, faster, and with the right tools they didn’t know they needed.
We created this program to share with more people the power of BrandScience and how to do it for themselves.
We created this to do the life-giving work of what we felt put on this earth to do.
We created this program to help you create the powerful future you want to see.
Isn’t Ten Weeks a long time?
As scientists, we understand that time is relative to the fixed point you’re at, where you’re attempting to go, and what you’re attempting to accomplish.
With that said, we’re confident that this program is asking the right questions, addressing the right areas of your business, and identifying the sound, evidence-based view of your business—which in turn, will get you to where you want faster.
Having an iron-clad BrandPlan™ in your hand and knowing what’s next for your business is the best ROI for your business possible for any marketing or growth initiative. No other program around does this.
Cohorts in the Brandpreneur™ Program
walk away with:
There's Three Main Components that you’ll get as a result of the Brandpreneur program.
1. An empirical understanding of BrandScience™
2. An evidence-based assessment of your own Brand
3. A BrandPlan™ for your brand's future
Additionally, you'll also walk away with the following:
Iron-Clad Brand Platform
Clearly distinguish yourself from your competitors by developing an iron-clad
Participated and become a valued member in a thriving community of exceptional brand leaders, having built incredible relationships personally and professionally
- Access to a library of proprietary tools, reading, and resources from the BrandScience Library, which you use as you build your brand
Distinctive Brand Assets
Identified your Distinctive Brand Assets and which ones to bolster/work on.
Understanding of BrandScience
- A foundational understanding of BrandScience and the strategies, laws, biases, and factors that influence and govern it
Support and Feedback
One-on-one and community-based feedback, and during Office Hours and support calls. Additional WhatsApp community discussion throughout the week.
Brand Authority Framework
- Learn how to grow and scale and your business' future using the Brand Authority Framework™
Major Mindset Shift
- A renewed sense of self, direction, and future, complete with a mindset shift on how you experience you, your brand, and others around you.
Passion + Clarity
- A renewed passion, purpose, and clarity for yourself, your team, and your brand’s future.
Safe, Supportive Environment
- Valuable Discussion and Feedback from your peers in a constructive, safe environment
Fortune-500 Level Services
- Exclusive Access to future Design, Strategy, Coaching/Workshop, and Fractional CSO services from Quantum Branding.
Access to Continued Learning
- Future Access to the Brandpreneur Events, Workshops, and Online Community.