It's dog-eat-dog out there.
Competition in the petcare industry is growing.
Only the strong smart survive.
If you're wanting to stay on top, you need the tools it takes to ensure your brand
is easy for customers to get, easy to buy, easy to sell, and easy to grow.
That's what the big dogs do.
You're struggling to grow your brand.
Explaining your products feels too complicated.
You need a common story to unite your team.
You're unsure if your packaging is to blame for poor sales.
You know you need to invest in commercial-level branding and pack design.
How Can You Compete with the Big Dogs?
Today's brands have a long-term plan in place. They've built their platform, expanded into their market via consistent efforts, and became authorities strategically, not via huge windfalls. Before we tell you how to compete with the big dogs, let's debunk some common myths.
MYTH #1: BIG BRANDS ARE LUCKY.
Successful brands are consistent in their marketing efforts, not lucky. Like Olympians, they work in brand strategy daily, not just win in a magical moment.
MYTH #2: YOU NEED A WINDFALL.
Authentic brands are pinned on Pinterest, shared in conversations and spread one action at a time. Like sweeping the floor daily, marketing activities grow your brand, not happenstance.
MYTH #3: JUST USE YOUR INTUITION.
Successful petcare brands aren't just in the right place at the right time, they've planned to be. They're using brand economics and insights to ensure their success. Stop following your gut.
MYTH #4: YOU NEED TO BE PERFECT.
Today's petcare brands are pivoting fast, not worrying about perfection. If you're not agile, you're left behind and yesterday's news. Growing brands have an advantage over monoliths––they can pivot, and pivot fast to market changes.
MYTH #5: YOU'RE THE HERO.
Stop playing the hero in the story, and invite your customers into one. Stop trying to win over customers and delight them instead. Invite them, you are their guide. You're Yoda, not Luke.
MYTH #6: YOU'LL KNOW IT
WHEN YOU SEE IT.
Transform your brand by using brand science, strategy-driven design, and brand economics, not throwing darts to see if you hit your target.
You Need a Process to Get There.
Leading petcare brands are using succinct brand strategy, commercial design, and valuable insights to inform their decisions. Why aren't you?
From management to customer service, everyone needs to be on the same page and understand your brand head-to-toe. You should know exactly where your brand is and needs to go–it's that simple.
You need a process to get there just like the big dogs. You need Brand Mastery.
This is What You Need To Do.
Build Your Brand Platform
You need a solid, authentic, and clear foundation in order to effectively build your brand and market your business. You'll need a solid brand platform to go anywhere.
Grow and Expand Your Brand
With a solid brand platform, you can expand into your market. You need a powerful brand strategy and a guide to walk you through the process.
Become a Brand Authority
Once your brand has high mental/physical availability and a lot of buzz, it's time to add something new and lead the pack. You'll need thought leadership and unique content.
You Need a Branding Partner
We know the petcare industry.
We've been working with bluechip brands since 2004.
We've worked with over 150+ brands and counting.
Within the vast consumer packaged goods landscape,
our branding services span across the full lifecycle of a brand––
from concept to shelf––helping you achieve brand mastery
using the power of brand science.
SOME OF OUR CLIENTS
Over 10 years, trusted by over 150+ brands and counting.
What Quantum Branding IS:
An industry-leading. research-driven, and strategy-focused branding agency.
We're geared towards building authentic and memorable experiences for brands, helping them become leading brand authorities in their market.
What Quantum Branding is NOT
ONE SIZE FITS ALL
We walk with all our clients through a proven process, creating custom brand strategies that are unique solely to you and your brand.
JUST A DESIGN AGENCY
We don't make "the logo bigger" or "make things pretty." We use our years of branding experience creating strategy, design, and innovation to build your brand's equity and future.
A QUICK FIX
We work with brands long-term, guiding them through the various stages of their brand strategy. We establish long-term relationships with our clients, many whom we'd have for 5-10 years.
FOR EVERYONE
At Quantum Branding, we're focused on only helping petcare and petfood industry-related brands and no one else.
WHAT MAKES US UNIQUE?
WE USE POWERFUL BRAND SCIENCE OTHERS DON'T.
We use the power of brand science to make your brand successful.
We call these proprietary set of brand principles Brandometry™.
By using brand science, we ensure your brand strategy, design innovation, and growth are rooted in research, positioned for success, and leveraged for the future. That's the short version.
BRANDOMETRY™ BASICS
SEQUENCE OF COGNITION
How our minds process shape, color, content is one of the core principles. It's how information enters our brain, through our eyes, before it's even decoded. It's how we ensure your brand connects immediately.
GESTALT PRINCIPLES
These key components of how we see things together in relation to their space are how we associate, interpret, and communicate meaning. It's how we ensure you're creating the right meaning.
SEMIOTICS
How we organize, separate, combine and compartmentalize our those learnings in our minds. It's how we ensure you're deeply embedded in the consumer's mental availability and association.
ARCHETYPE
A consistent model of customer relationship and identification in which the objective and subjective facets of your brand are grounded, informing your visual and verbal tone. It's how we ensure you relate and speak authentically.
QUALITATIVE AND QUANTITATIVE RESEARCH
A combination of primary, secondary, formative, and summative research, including competitor analysis, ethnographic and marketing research, user testing, and visualization. It's how we ensure your brand is functioning optimally in the right environment.
PHENOMENOLOGY
Our study of brands includes the study of experiences. We use phenomenology as a reference to understand brand experiences in relation to perception, imagination, thought, emotion, desire, volition, and action, to name a few. It's how we ensure experiences are powerful.
TRADEMARK METRICS
This foundational element references the vast historicity of registered trademark data files with the USPTO. We use this trademark data to inform and ensure every brand starts an accurate landscape of their industry. Its how we ensure you hit a home run, never a foul ball.
HOW BRANDS GROW
Evidence-based economic and proven scientific laws about buying and marketing performance backed by decades of research. It's how we ensure you have a plan to grow that works.
What We Do, Expertly.
We build authentic, memorable brands that sell through four core service areas.
NEW BRAND CREATION:
We build brands from the ground up, creating bluechip brands that change the industry.
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brandmark • brand identity suite• brand and product naming
STRATEGY & VISION
Building the strategic platform for brands and organization, enabling future growth, market expansion, and brand authority.
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brand strategy • portfolio architecture • organization & team strategy • consumer journey
DESIGN INNOVATION
Creating opportunities, envisioning the future, designing for the brand, grounded in strategy to build brand equity.
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whitespace opportunity • ideation generation • innovation pipeline
DESIGN & EXPRESSION
Expressing brands and organizations, by connecting ideas with meaningful experiences and relationships with people.
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brand identity • packaging • brand experience • brand ecosystems • language & storytelling
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“Quantum has far exceeded my expectation in the development of our new brand identity. They have brought a differentiation to our brand in a very saturated category.”Ken Hinman
Global Marketing Officer, Talalay Global -
“Quantum was exceptional to work with—listened intently, and was exceptionally involved with understanding my business, industry, and process. The end result [brand identity] has been awesome and has received great reviews by my colleagues, peers, and the business community.”Kathy Blanton
Owner, Regency Group -
“Stæven is a creative and strategic beast who delivers well-crafted ideas, logos and design, and is one of the few I know who deeply immerse themselves into strategic positioning, insight, media, culture and every other piece of a client's brand.
”Pat Harris
Creative Director LHWH Advertising & PR -
“Staeven is a creative genius, a professional branding expert, and a man with solid business acumen and stellar integrity.
”Heather Moody
President, The TVX Group/TVX Records -
“Quantum Branding always captures the essence of a project, injects their unique creativity, and exceeds expectations with results. They understand many different service sectors and I highly recommend them for your next project.
”Mark Kordic
Director of Client Experiences, Advancing Your Ministry Vision
Industry Leading, Personally Involved.
At the helm is one of branding's top thinkers, Stæven Frey.
Our client brands achieve their success through industry-leading and proprietary principles called brandonomy™.
With over 10 years of experience, 30+ previous industry categories, and 150+ brands and counting, Stæven is passionately invested in the problems of today's top and growing brands, the branding industry, and branding agencies. He now spends his time solely focused in the petcare industry with his service dog, Onyx.
In addition he's a pet owner, rescuer, foster parent and advocate. He has two ginger tabbies, a snowshoe, a domestic shorthair, and a white Siberian husky.
