Want to discover the science behind creating a powerful brand identity that captures attention and drives growth? In this episode of The Business Ownership Podcast, I joined Michelle Nedelec to discuss the science of Branding and how it works. 

She's fun, witty, sharp as a tack, and quite frankly, one of my newest professional friends.

She's a quick study, and we talked about all the nitty gritty about BrandScience and what it means for your business.

Check out the episode, and be sure to share your favorite moments of the show.


Stæven is the adorkable Founder and the Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of BrandScience™ —the core of what fuels a successful brand’s growth, sales, and marketing. He’s passionate about helping growing, purpose-driven brands get to the next level, disrupt their market, and leverage the power of BrandScience to become the industry authority they’re meant and made to be. From the evocative power of color to the cultural context of your brand mark, Stæven breaks down the evidence-based principles that can catapult your brand from obscurity to omnipresence.

Whether you're a seasoned entrepreneur or just starting, Stæven's insights on memory-making and the role of sensory assets in brand recall are invaluable. He also tackles the common pitfalls businesses face in branding and offers a roadmap to align your visual identity with your business goals. Tune in to discover how to make your brand different and distinctively memorable in a crowded marketplace. Learn how to make your brand POP and stick in people's minds.

Check this out! Brand Assets Checklist: https://bit.ly/brandsciencechecklist
Stæven Frey Linktree: https://linktr.ee/staevenfrey
Brandpreneur Website: https://brandpreneur.co/