From Erik Cabral:
Want to leverage the power of science for more effective branding? Check out our latest episode as Erik Cabral sits down with Staeven Frey, where he shares insights on System 1 and System 2 thinking and how they impact our decision-making process.
Staeven Frey is the founder of Chief Brand Science and Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of brand science, the core of what fuels a successful brand's growth, sales, and marketing.
Here are some power takeaways from today’s conversation:
- Neurodiversity, defined
- System 1 thinking vs. System 2 thinking
- How to leverage science for more effective branding
- How we process making decisions in life
- The importance of making decisions based on your goals
About The Author: Stæven
Branding nerd and design researcher. Founder + Principal at Quantum Branding. Loves oranges, scooters, white mochas, coke zeros + cats. Hates condiments and folding laundry.
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