Brands that grow start with research.
Iron-clad brands start with an iron-clad foundation.
Our science-based research uses trademark data,
marketing science and real evidence to inform you how.
Can other agencies do this?
Our brand research is unlike any other on the planet. It's built on evidence-based data, analysis, and laws of marketing science. When you get a Brand Audit, you're getting actual research, not someone's ideas.
This means iron-clad direction on the playing field of your category, providing insights about the five key areas that should inform your sensory brand assets and your brand strategy:
Your Results: The Brand Audit
We compile your results into an intuitive, easy-to-follow document, which we walk together through, piece-by-piece. There won't be any confusion on what we've found, just a clear picture of the directions you can go next.
USPTO + Trademark Analysis
- We'll analyze your category so you can see what's currently in play, and what's out-of-bounds for you.
Distinctive Brand Assets Analysis
Get a scientific analysis of your brand identity (DBA's) and see where you should invest or make changes.
Laws of Growth Analysis
We'll identify barriers/gaps in the market and show you quick, low risk, paths to sales growth.
- Identifying & Prioritizing Category Entry Points
We'll identify the top entry points for your brand and exposure in your category.
Strategy Palette Analysis
Get informed on what the strategy behind your business should be, and how to make it happen.