Why is Staeven Frey of Quantum Branding passionate about “brand science”? Find out in this episode as I sit down with Staeven to learn about his process of creating exceptional branding strategies for his clients.
Quantum Branding is a research-driven and strategy-focused branding agency that uses metrics, insights, and science to build authentic brands. Staeven dives into the importance of clarifying your brand identity, why being too "different” could be harming your brand and the difference between brand attributes and assets.
Tune in to learn how to:
- Find your key uniques by using the “onliness statement”
- Use your brand attributes to enhance and structure your brand assets
- Leverage your brand through brand science (and what that means!)
About The Author: Stæven
Branding nerd and design researcher. Founder + Principal at Quantum Branding. Loves oranges, scooters, white mochas, coke zeros + cats. Hates condiments and folding laundry.
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